Welcome to my portfolio.

Before you start browsing I want you to know that I truly love what I do.


Some of my creations were featured on the WGSN portal

and published in the British VOGUE.

Fernanda Ritzdorf Winckler

Resume

Professional background

2021 - 2023 - Digital Creative Consultant

Creative direction and brand designer for kids brands:

Barababy.se and Miniware AB, Sweden.

2020 - 2022 - Digital specialist

Givewatts (social enterprise), Sweden


2017 - 2019 - Boutique Store Manager

Luxury Outlet Premium fashion boutique, Malta


2014 -2016 - Fashion Sketching Instructor

Professional courses in fashion design - ANSA, Brazil


2013 - Founder and Creative Director

W.Ritzdorf Brazilian fashion lifestyle brand.


2012 - Costume Designer Freelance Project

Short movie Preto/Pálido (featuring 1930's), Brazil.


2012 -2013 - Wedding and party dresses designer.

Atelier Angella Gramazio, Brazil


2011 - Print designer Internship

Fabrica do Silk (Print factory), Brazil

Education and Awards

2019 - 2021 - Digital Media Creative program

Hyper Island Stockholm (H&M sprint, ICA project and Beauty Click)

2016 - 2018 - MBA (Masters of Business Administration)

London School of Commerce, Malta.


2015 - Sewing and Pattern Making

6 months practical course at ANSA Academy, Brazil


2010 - 2015 - BA Industrial Design - Fashion Degree

PUC-PR - Catholic University in Curitiba Brazil.


2010 - Emerging designers AWARD - Italy

Accessory Design 3 months intensive course at the Moda Pelle Academy in Milan.


2007 - Fashion Styling Course

6 months professional course- SENAC Brazil


Skills: Adobe Creative Suite; CLO3D; Canva; Shopify.


Fernanda

WINCKLER

Welcome to a world of little wonders! Barababy is a premium online boutique with a curated range of baby products inspired by the Swedish lifestyle and the magical Scandinavian nature 🤍

Branding material - the little "Skata", seen everyday in the streets of Stockholm, made in a easy and intuitive form for the Barababy's brand logo.

BARABABY

Barababy's product tag;

Packaging design;

T-shirt.

Product development and conceptualisation - inspired by the Swedish lifestyle and nature I created a collection of baby products with clean lines and a variation of blue and beige tones.

BARABABY

Shoot at Brunnsvikens Kanotklubb;

Product images and Influencer's image.

BARABABY

I love storytelling as it is a way to express my creative inspiration and it gives a

live-narrative to the products lifecycle.

Barababy's tableware for kids and the 'Knelbulle' baking narrative that became a successful video and a blog article.

1st capsule collection - ATHLEISURE: COMFORT MEETS STYLE



BARABABY

I chose oversized and unisex t-shirts, extra loose pants and tracksuits thats make comfortable and stylish outfits for kids.

Shoot at Brunnsvikens Kanotklubb with Barababy's oversized t-shirt and summer pants;

Print design and product development - moving forward and digging into the Swedish wild life to find inspiration and design.

BARABABY

Barababy's collections I created to remind us that there is so much inspiration in the vast Scandinavian nature and I believe prints can be just as educational as they are fun or cute.

Clean lines and fun

BARABABY

Embracing the minimalistic design while keeping the joy was my number one trend pick. Making an easy to match wardrobe is a lifestyle choice specially for urban families and modern parents.

Print design - playing with tradition and innovation

BARABABY

I love mixing the traditional aesthetics of minimalistic stripped patterns with wild life and free-style drawings.

BARABABY

Learning with fun - I believe prints can also teach about nature and build early emotional connections with it.

logo experimentation & product placement - from prints to embroidered details, the Barababy's branded items are coming to life.

Barababy's oversized beanies with graphic embroidered large logo

BARABABY

More samples of my designs for children's collections at www.barababy.se

Art &

Jewelry

Concept

Natural gemstones and recycled post-consumer gold and silver beautifully complement the natural wood at W.Ritzdorf, where they create exquisite jewelry. The Brazilian hardwood used is ethically sourced from vintage furniture, adding simplicity and natural textures with various brown tones. Father and daughter's blend of eco-design and hands-on expertise in jewelry making and wood carving results in mini wooden sculptures that offer a unique connection to nature, embracing a sustainable approach to jewelry and accessories.



Charcoal Vector Icon Design Illustration
Charcoal Vector Icon Design Illustration

When jewellery meets

nature

The Wooden Collection

Earthy

SUSTAINABLE

HIGH-QUALITY

SUSTAINABLY SOURCED

Recycled metals and wood from vintage furniture

ETHICALLY CRAFTED

Traditional jewellery making, wood carving techniques and design.

STATEMENT LIMITED EDITION

Samples of my creative prints and product development mockups for the W.Ritzdorf limited edition - SAVE US - Collection

SAVEUS

ART

2013 to 2023

Change

and design.

SAVEUS

Freaky Barbie Core


A call for change statement inspired by the marginalised groups and reality check mindset

NAME NECKLACE OUTCAST

More samples of my designs at www.writzdorf.se

I'm what I draw

As a fashion sketching instructor I had the pleasure to teach drawing techniques but also to learn from my students and to work together to find each and everyone's voice in fashion illustration, design and art.

thank you

Contact

Location

Pär Lagerkvists gata 6

Email Address

fernandaritzdorf@gmail.com

Phone Number

(46) 706611382